Why Every Author Should Have a Newsletter (and Blog): A Panel Discussion

Overview: There are many strategies for writers who strive to engage readers and build relationships–the core of marketing. One of the best ways to connect with readers is with a well-written, well-presented newsletter. A newsletter (and a blog, if you’re so inclined) is an excellent way to establish your author platform, promote your work and upcoming events, build a sense of community, and keep your readers informed.

Join us as we discuss methods for developing a newsletter that best expands your readership, builds relationships, and improves your marketing efforts. If you plan to start a newsletter, or even if you already have one, you’ll learn ways to provide information your readers will value and streamline your production.

Our six panelists–Susan Green, Crystal Heidel, L.S. King, W.A. Simpson, JM Reinbold, and Weldon Burge–have experience with writing newsletters and blogging, and look forward to sharing their tips and advice. Bring your questions!